Business of Beauty

A New Makeup Reality Show is Coming…

by Lanie Edwards 1 year ago

A New Makeup Reality Show is Coming…

Kim Kardashian continues to surprise us and build her massive empire on the daily. This time, she’s letting others get the chance to build theirs by producing her own beauty competition series, Glam Masters, coming to Lifetime on Feb. 28th at 10pm EST/PST!

Hosted by Orange Is The New Black star Laverne Cox, the eight-episode series puts beauty influencers through challenges to impress Kim’s longtime makeup artist Mario Dedivanovic, YouTube star Kandee Johnson, and co-founder of Milk Makeup and Marie Claire Senior Fashion Editor Zanna Roberts Rassi.

Each episode will feature four beauty bloggers who will compete to prove that they have what it takes to be the next big name in the beauty industry. The winner from each week will qualify to compete in the semi-finals, called the “Tournament of Masters finale.” In the end, one of the beauty bloggers will claim the title of “Glam Master.” While we don’t know the full prize yet, we know it’s gotta be good with this lineup of executive producers and judges!

On Tuesday, Kim and all of the judges took to Instagram to make the announcement and express their excitement for the new show:

🚨EXCITEMENT ALERT🚨 I CAN FINALLY TALK ABOUT THIS!!!!! I cannot believe I get to say this…"I'm gonna be on a tv show!!!!!"…You guys this is beyond a dream come true. From the girl who was playing makeup scientist in her room at 13, to going to beauty school and realizing I just wanted to be a makeup artist and make people feel beautiful, to being told it was a "pipe dream" and that I should get a "real job"…to many years later starting Youtube to teach everyone who would say "I wish you could teach me how to look like this.."….It is beyond an honor to say I'm a part of this tv show… 🙈🙈🙈🙈🙈🙈 @glammasters is the name of the show, @kimkardashian is an executive producer, it was created by @dianamadison It will air February 28th at 10pm PT/EST on @lifetimetv I will be a judge, along with friends for life @makeupbymario , @zannarassi and host extraordinaire @lavernecox 📺This show is so much more amazing than we even started out thinking. I adore everyone on this show!! We started filming not really knowing each other and after our first 18 hour day we became the dearest of friends for life! The prize for the winner of this competition is not just mind blowing, but literally LIFE-CHANGING! The challenges are amazing, as judges we were blown away! We cried more than we thought, we laughed more than we thought & you will be inspired!!! This is more than just beauty and makeup…I️’m so honored to be a part of this and I can’t wait for us all to watch it! #GlamMasters #KimKardashian #MarioDedivanovic #ZannaRobertsRassi #EXCITED

A post shared by Kandee Johnson (@kandeejohnson) on

Check out the preview here:

Will you be tuning in? Let us know in the comments below!

Lanie Edwards

Lanie Edwards is a content creator, makeup fanatic, and food lover. She lives in Adobe Photoshop and Final Cut Pro, constantly editing or coming up with fresh ideas for LiveGlam content. During her free time, you can catch her being a freelance MUA, vlogging on YouTube, or eating anything that smells good. View all the posts by Lanie Edwards

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