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'90s Makeup Trends

Makeup,    Trending

‘90s Makeup Trends to Revive

Posted by Gin Mabey on May 19, 2020

‘90s Makeup Trends to Revive

The ’90s are the new retro decade to be recreated in fashion currently. Slip dresses worn over t-shirts with combat boots, Mom jeans, and grunge plaid are seen time and again. But what about ’90s makeup? It was all about matte, flawless skin, the smoky and edgy eye looks, lip liner, pale lipstick, blue eyeshadow, and glitter.

Here are some ’90s makeup trends to revive! Use your lockdown time to experiment and play.

Dark Lip Liner and Shimmer Lipstick

Lipstick in the 90s was most often cool matte or metallic warm brown, as worn by Rachel from ‘Friends’, JLo, and Drew Barrymore. However, another key player in the lipstick game was dark liner with pale, shimmery lipstick. Pamela Anderson, Naomi Campbell, and Destiny’s Child favored this look, plumping out their already-lush lips.

Try it:

  • Start off with your go-to deep nude liner and very slightly over-line your lips, softening the line with a lip brush or clean, dense eyeshadow brush
  • Pop a paler pink or nude lipstick or creme onto the center of the lip and press it out to meet the liner with your finger
  • Lavi$h from the LiveGlam Cocoa Collection would be perfectly paired with a chocolate brown liner, with a little shimmery nude gloss on the center of the lip
  • Take your nude liner again and slightly fill in the outer corners of the lips to make them fuller and accentuate the pouty paleness of the center lip

Blue Eyeshadow

Blue eyeshadow with a smokey eye and red lips and matte skin was of the highest style in 90s makeup fashion. The brow bone was coated in super-frosty silvery shadow and the waterline was harshly-lined with black kohl. Classic. Yes, blue eyeshadow is back, but in a more cut-crease, Insta-glam kinda way.

Try it:

  • Take a shimmery blue cream eyeshadow stick and draw it over the mobile lid, smudging it out with your finger
  • Take an ultra-frosty silvery shadow or cream and press into your brow-bone (the more opaque, the better)

Draw navy or black pencil onto your tightline and waterline for a 90s/early-2000s smoky eye complete with spidery lashes.

Body Glitter

Chunky glitter suspended in gel, rubbed all over our bodies, faces, and in our hair.


Try it:

  • Combine a blinding liquid highlight with your body moisturizer and rub into your decolletage and shoulders
  • Press makeup-grade fine glitter onto your cheekbones and the center of your lid at night
  • Pack your head full of glittery purple butterfly clips

Full-glam Nude Makeup

90s supermodels such as Naomi Campbell, Christy Turlington, and Cindy Crawford had faces of angels as it was, but when they were made up by Kevyn Aucoin, their beauty was stratospheric.

Kevyn Aucoin was a champion of the 90s nude, heavily-applied, face-sculpting makeup with smoky cut creases, satin skin, killer cheekbones, and matte brown lips with deeper liner. Other Aucoin looks featured frosty eyes, glossy pink lips, and flushed cheeks. The skin was mostly matte or satin, and highlighter was applied to sculpt, not blind.

Try it:

  • Apply a hydrating moisturizer and primer to get the skin ready for all that paint
  • Lay down a full-coverage matte or satin foundation
  • Add a lighter, creamy concealer to the under-eyes, nose, and chin and blend in with a small brush or sponge
  • Add a skin-matching matte shade to the entire eyelid, then buff a deep taupe shade into the crease and lower lash line. LiveGlam’s Birthday Suit palette is perfect for this look.
  • Press a chocolate-brown pencil into the upper lash line and smudge in
  • Add plenty of mascara
  • Use a satin bronzer to carve the cheeks and warm up the hairline, temples, and under the jawline
  • Buff a rosy or brick-toned blush onto the cheeks
  • Draw a matte brown liner over the entire mouth and top with a creamy matte brown or nude lipstick to the center of the lips

Gin Mabey

Gin Mabey

Gin is a beauty enthusiast with a passion for makeup she's had since kindergarten when she would raid her Mum's makeup drawer. When she's not playing with new products and writing about makeup, she's a theatre actress, director and producer.

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