There is so much competition in this beauty-full world, so standing out is a must! Have you seen how many makeup artists are now Influencers? It’s crazy! The more you brand yourself and your services, the more your business will grow. It’s all about the marketing and we’re going to tell you how to do it right! Here are the best professional makeup artist digital marketing tips that will help you boom your business.
1. Your Website
This is step #1. Your website is practically your resume and a marketing platform. It tells potential customers who you are, what you do, and why they should hire or work with you. Checkout WordPress, it’s really affordable! WordPress gives you a lot of options, so you can get pretty creative, but you need to purchase a domain name first. GoDaddy is inexpensive, so check them out, too. Make sure to think of a creative domain/website name, creativity does wonders!
2. Social Media is King
It’s the truth and we’re sticking to it! This is a one of the most important professional makeup artist digital marketing tips, so let’s get your social media game on! Don’t tell yourself that the more platforms you’re on, the better. It’s about showcasing your work, creativity and your brand. Instagram, YouTube, Facebook, Pinterest and Snapchat are the highest producing platforms in terms of fan following and engagement.
Whether its YouTube videos or pictures, you always need visuals to engage followers. Consider paying $5-$10 in Facebook ads to boost your post. Posting once a week is just not enough. You don’t have to post everyday, but 4 or 5 times a week is ideal. Also, engage and comment on other posts that are relevant. This is crucial, you want to let others know that you’re a fan too and it’s great for networking!
3. Mix it Up!
Show all that you can do! You don’t want to cater to a specific group. Post pictures of you work on different skin tones, ages and do different looks. Show your followers you can do a “natural” look for your simple beauties and show a dramatic look for your makeup divas. The more diverse you are, the more followers.
4. Write it Out!
Start a blog! This is one of the professional makeup artist digital marketing tips that you can do for free, and it’s fun! (Hello, fellow blogger!) Your followers wanna know how you contour or how to create a perfect winged liner, step by step. They also wanna get to know you on a personal level. It’s always important connect with your followers, they look up to you! This is a beauty business so promote yourself, your services, and your brand in every way possible.
5. Gifts and Giveaways
Because everyone loves free stuff! Gifts and giveaways can capture anyone’s attention; these are great “marketing” tools to engage more followers. This is also a smart way to promote a makeup brand that you love, that could potentially want to collaborate and work with you.
Professional Makeup Artist Digital Marketing Tips | No Matter What…
Be you! Don’t try to be anyone else, but you. If you’re goofy, a little nutty, show it off! Or if you struggle with problem skin, embrace it! People always want to be able to relate to others. You want your followers to be more than just social media fans. You want them to be your team and support system, so give them all of you.
We hope you’ve enjoyed our professional makeup artist digital marketing tips and we also hope we’ve inspired you, that’s always our goal. Just remember to get up, get dressed, and always impress!